First Bank of Nigeria Limited Head Segments & Value Propositions Job Application 2018

First Bank of Nigeria Limited (FirstBank) Head Segments & Value Propositions position is currently vacant. Interested persons should kindly follow the procedure below to apply.

About FBN

First Bank of Nigeria according to statistics is said to be Nigeria’s largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.

Head, Segments & Value Propositions Job at First Bank of Nigeria Limited Lagos

Job Title: Head, Segments & Value Propositions

Requisition ID: 1800000C

Location: Lagos

Job Code: STR/CEVM/0257

Schedule: Regular

Shift: Standard

Job Type: Full-time

Job Description

• Developing customer journey maps, life cycles/life-stages and personas for each customer segment
• Driving cross-functional engagements to ensure customer eccentric
• Managing profit & loss financials at customer level, and all critical Key Value Drivers (KVDs) associated with segment performance including segment profitability
• Specific responsibilities among others include:
• To ensure maximized penetration into customer segments to maximize acquisition, retention, cross sell ratios and revenue per customer
• Carrying out customer behavioral analyses to understand response and purchase patterns, as well as channel preference(s).
• The ideal candidate will drive its customer segments and value propositions function by developing the right segmentation strategy as well as design and communicate a value proposition across all segments.
• This role will be a core part of the Customer Experience and Value Management team, charged with the responsibility of developing and delivering the bank’s customer acquisition, retention and profitability strategy.

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Applicants Qualifications

• Good performance management, people management, stakeholder, leadership and interpersonal skills.
• Ability to analyze and interpret financial and data models
• Extensive knowledge of the industry landscape, players in the market, product knowledge etc., impact of short, medium and long-term plans of the business and their effects on other functions, to implement the plans in the most effective and rounded manner
• Minimum of ten (10) years’ work experience with 5 years’ experience in segmentation and value proposition roles across FMCGs, telecoms, Banking, Insurance, Fintech and other related sectors.
• An MBA or any advanced degree in Business Management, Marketing, Computer Science, Information Studies, Statistics, Finance, Engineering or any other numerate course
• Excellent numerical & analytical skills will be required to obtain, prepare, assess and assimilate very complex and detailed information.

How to Apply for FBN Head Segments & Value Propositions Job

Interested and qualified candidates should:
Kindly follow this link to apply

Application Deadline

30th March, 2018.

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